Choose the audience
Organize customers by relevant service and agreed contact preferences.
Customer campaigns
Stay useful after the first job.
A seasonal reminder, a maintenance check-in, a relevant new service. Give past customers a good reason to hear from you again.
Talk about your businessIllustrative example · Fictional business
A relevant moment
Before the cooling season
AudiencePast cooling customers who opted in
Message
“Getting ready for warmer days? If you’d like to discuss a cooling-system check, reply and we’ll talk through the next step.”
Useful timing Clear reply path
Sample campaign · Timing and contact permissions agreed before sending
A familiar moment
The cooling season arrives. Your customer list is sitting still.
An HVAC customer who opted in to hear from you may welcome a maintenance reminder. A remodel customer may have a second project in mind. The right message starts with the relationship.
What changes
Keep the relationship relevant, not constant.
We agree the audience, permission to contact them, delivery provider, and campaign scope. Messages shown are illustrative, not live scheduled campaigns.
What Bedrock sets up
Practical details.
A clear handoff.
We agree the workflow with you, configure the chosen tools, and test the path before it goes live.
Make the message worth reading
Plan a useful reminder or offer, with wording and timing you approve.
Give replies somewhere to go
Connect the response to a person or agreed inquiry path. Include an easy way to stop marketing messages.
The next connection
Local visibility & SEO
When someone searches for the work you do, your services, location, and business details should tell the same clear story.
Straight answers
Before you
get started.
Do we need a customer list already?
An existing list is useful when you have permission to contact those customers. We review its quality and what information is available.
Will this mean constant promotional texts?
No. Frequency, channels, and stop rules are agreed. The purpose is useful contact at a sensible moment.
Your next chapter
Give good work
a stronger foundation.
Tell us where the next step gets stuck.
Let’s make a plan for it.